Job DescriptionCareer Opportunities: Marketing Content Strategist (24381)
Requisition ID 24381 - Posted 06/26/2024 - CareOregon - Full Time - Permanent - Portland - Multi Location (2)
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Job Title
Marketing Content Strategist
Exemption Status
Exempt
Department
Brand, Marketing and Communications
Manager Title
Manager of Marketing and Communications
Direct Reports
n/a
Requisition #
24031
Pay and Benefits
Estimated hiring range $79,430 - $97,080 /year, 5% bonus target, full benefitswww.careoregon.org/about-us/careers/benefits
Posting Notes
This is a hybrid role with project based work in the office and some potential community work.
Job Summary
The Marketing Content Strategist is responsible for developing and implementing comprehensive content plans aligned with marketing goals. This position oversees the creation of diverse content types, ensures brand consistency, and utilizes data-driven insights to optimize content performance. Collaborating with cross-functional teams, this role involves staying informed about industry trends, managing content calendars, and strategically distributing content across various channels to drive engagement and meet business objectives.
Essential Responsibilities
Develop comprehensive content plans based on marketing objectives, target audience, and industry trends.
Conduct audience research to understand the preferences, needs, and behaviors of the target audience.
Ensure that all content aligns with the brand voice, message, and overall marketing strategy.
Oversee the creation of various content types, including blog posts, social media content, videos, and more, ensuring consistency and quality.
Implement SEO strategies to enhance content visibility and improve search engine rankings.
Determine the appropriate channels for content distribution, considering platforms like websites, social media, email marketing, and more.
Develop and manage content calendars to ensure a consistent and timely publishing schedule.
Utilize analytics tools to measure content performance, analyze user engagement, and make data-driven adjustments to strategies.
Collaborate with cross-functional teams, including writers, designers, and marketers, to execute content initiatives effectively.
Stay informed about industry trends, content marketing innovations, and emerging platforms to keep strategies current and effective.
Continuously optimize content based on performance data, user feedback, and evolving marketing goals.
Help develop and execute plans for content distribution, considering paid, earned, and owned media channels.
Organizational Responsibilities
Perform work in alignment with the organization's mission, vision and values.
Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.
Strive to meet annual business goals in support of the organization's strategic goals.
Adhere to the organization's policies, procedures and other relevant compliance needs.
Perform other duties as needed.
Experience and/or Education
Required
Minimum 3 years' experience developing marketing and/or communications content
Preferred
Experience developing health care or insurance content
Agency experience
Marketing experience in the health care industry
Knowledge, Skills and Abilities Required
Knowledge
Knowledge of current copywriting and content production best practices, including print, digital and social media
Knowledge of multimedia content development workflows, including video production
Skills and Abilities
Excellent written, spoken, and presentation communication skills
Excellent interpersonal skills and ability to give and receive constructive editing feedback
Strong attention to detail and organization skills
Ability to understand the content that constituents need
Ability to strategize and conceptualize content across multiple channels and uses
Ability to conduct informal research and analysis to understand the content needs of various audiences
Ability to think creatively and employ ingenuity in developing marketing concepts that also meet objectives
Ability to collaborate and cooperate with teams
Ability to manage multiple tasks, adapt to changes, and stay motivated
Ability to effectively plan and take the initiative
Ability to meet tight deadlines
Strong ability to build and maintain effective working relationships with diverse groups
Strong ability to take initiative and work independently
Ability to learn, focus, understand, and evaluate information and determine appropriate actions
Ability to accept direction and feedback, as well as tolerate and manage stress
Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day
Ability to hear and speak clearly for at least 3-6 hours/day
Working Condition
Work Environment(s): Indoor/Office Community Facilities/Security Outdoor Exposure
Member/Patient Facing: No Telephonic In Person
Hazards: May include, but not limited to, physical and ergonomic hazards.
Equipment: General office equipment
Travel: This position may include occasional required or optional travel outside of the workplace; the employee's personal vehicle, local transit or other means of transportation may be used.
#Li-Hybrid
Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.
Veterans are strongly encouraged to apply.
We are an equal opportunity employer. CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.
Visa sponsorship is not available at this time.
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We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.